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At the 2014 CES exhibition, Chinese enterprises stood out, and a "wireless trend" swept through home audio-visual.

Summary : As a barometer of new technologies, new concepts, new fashions, and new trends in the field of consumer electronics, the CES International Consumer Electronics Show is undoubtedly the most watched consumer electronics exhibition in the world. The 2014 CES was grandly unveiled at the Las Vegas Convention Center starting from January 7, local time in the United States, with more than 3,200 exhibitors from around the world participating. According to the author's on-site observations, 3D printing, 4G phones, wearable devices, smart homes, and human-computer interaction were the biggest highlights of this CES, and major Chinese enterprises performed prominently at this annual IT industry feast, showcasing China's strength in popular fields.

2014-01-17

As a barometer of new technologies, new concepts, new fashions, and new trends in the consumer electronics field, the CES International Consumer Electronics Show is undoubtedly the world's most watched consumer electronics exhibition. The 2014 CES was grandly unveiled at the Las Vegas Convention Center starting January 7, local time in the United States, with more than 3,200 exhibitors from around the world participating. According to the author's on-site observations, 3D printing, 4G phones, wearable devices, smart homes, and human-computer interaction were the biggest highlights of this CES, and major Chinese enterprises performed prominently at this annual IT industry feast, showcasing China's strength in hot areas.

Chinese Enterprises Innovate "Full of Substance"

In recent years, smart technology has advanced by leaps and bounds, but the global consumer electronics market has encountered a downturn, with developed countries like Japan even experiencing negative growth, and the most notable U.S. market growing at only 1%. Meanwhile, China has been rising against the trend, surpassing the U.S. to become the world's largest consumer electronics market, which is closely related to the strong growth of domestic consumer electronics enterprises. It is reported that in 2013, the total number of Chinese exhibitors reached a historical high of over 600, making the 45-year-old CES a home ground for Chinese enterprises, and technologies and concepts showcased by well-known brands such as Huawei, ZTE, Lenovo, Haier, and Hisense are gradually leading trends.

At the 2014 CES exhibition, Chinese mobile phone giant Huawei launched multiple 4G terminals, including tablets and smartphones. ZTE, in addition to launching several new smartphones, also made a big splash with its smart watch Grand Watch, riding the wave of wearables. Meanwhile, phone companies such as Coolpad, Meizu, and OPPO were also gradually unveiling multiple mysterious new products. In addition, Hisense attracted a lot of attention with its technologically advanced ultra-thin OLED TVs and curved LCD TVs.

Audio-visual companies seek breakthroughs Bluetooth 2.4G wireless leads the way

In addition to striving for excellence in sound quality, audio companies at this CES exhibition made great efforts in intelligence and mobility. Traditional audio manufacturer Fenda surprised everyone by venturing into wearable devices and releasing multiple smart wearable products. Regardless of whether it can carve out a share in the "wearable world" dominated by tech giants like Google and Sony, this move can still be interpreted as a signal of breakthrough for traditional audio manufacturers: audio-visual equipment with numerous cable constraints is far behind the pace of the mobile era.

　　The popularity of wireless audio-visual devices at this CES exhibition is one of the signals brought by the mobile era. The author observed that the domestic audio brand Edifier focused on promoting a wireless 5.1 home theater system this time, allowing the rear speakers and subwoofer to connect wirelessly. A company from Shenzhen, Guanyang Technology, which specializes in digital wireless audio transmission, brought a digital wireless surround amplifier that can work with most home theater brands on the market, enabling wireless connection and solving the wiring problem for rear surround speakers in home theaters. At the same time, several Chinese audio companies brought multiple wireless speakers based on Bluetooth, 2.4G, and other wireless transmission technologies. It is not hard to imagine that wireless audio-visual has become an inevitable trend in the audio industry, and companies with keen senses have already found their own development paths.

　　It is reported that the CES exhibition from January 7 to January 10 showcased a total of 15 categories of technology electronic products, 20 technology zones, with more than 20,000 new products released, attracting 150,000 visitors from around the world.

Extended reading:
　　The CES exhibition is organized by the Consumer Technology Association (CTA) of the United States. It was founded in 1967 and is held every January in Las Vegas, the world-famous gambling city. It is the world's largest and most influential consumer electronics exhibition, and also the largest global consumer technology industry event.